Campaign Design
The Campaigns class is about ideas. Ideas for campaigns that are meant to make a difference, that deal with people and society. All digital and analogue media can be used. Posters and social media, photography and films, radio and podcasts, events and ambient, digital products and services.
The Campaigns class is open to all who want to represent their own position in our society and define their own position as designers. Students from the Bachelor's programme from the 3rd semester are just as welcome as Master's students.
We always start with research and a concept. From this we develop communication and campaigns. Creativity techniques are used as well as experimentation. Because in the end, everything we implement has to inspire.
Further information and projects:
www.klasse-kampagnen.de
Instagram klassekampagnen_udk
Teaching offers
The central course in the class is the project - with a new topic in each semester. Supplementary courses such as corporate communication, text and current critical positions on brand and the role of designers are offered by lecturers. The campaign class works closely with the photography workshop led by Sebastian Herold.