Design 2024
The Rundgang 2024 design was created by the two winners of the Rundgang design competition, Momo Anders and Leon Hochhäuser.
About the design
We are Momo Anders (they/them) and Leon Hochhäuser (leon), two queer, white, first-language German speakers and visual communication students. At the beginning of the call for proposals for this year's Rundgang design, we realised that all previous posters were exclusively monolingual. And this in a city and with students who are also characterised by their And all this in a city and with students who are also characterised by their variety of languages spoken. There is a discrepancy between the international image that the UdK Berlin proclaims and the structures that considerably restrict the access and participation of non-German-speaking students. This contradiction gave rise to our design concept for this year's Rundgang.
The main element of the design is the 14 handwritten translations of the word "Rundgang" into the first language of 13 students from all faculties, which were submitted following an official call for entries. These 14 languages show a very small sample of the linguistic diversity of all UdK Berlin students. Some refused to make their handwriting and language skills available to the UdK Berlin for advertising purposes, citing experiences of discrimination and barriers at the university.
It is clear that some employees and many student initiatives are already campaigning for structural change and anti-discrimination. This work is particularly exhausting for those affected. However, to date, their expertise has hardly been seriously included and taken into account in higher education policy decisions. Actual change for more inclusion is absolutely dependent on the perspective of those who are excluded from the current structures.
If you can't read many of the posters handwritten by students, this experience is intended to sensitise you to a very small section of barriers that students experience every day at the UdK Berlin.
Momo Anders and Leon Hochhäuser, designers of the Rundgang Design 2024, Campaign Design, Visual Communication Course
Poster 1: Qianxue Zhang, Chinese, College of Architecture, Media and Design, Visual Communication
Poster 2: Momo Anders, German, College of Architecture, Media and Design, Visual Communication
Poster 3: Subin Ahn, Korean, College of Architecture, Media and Design, Visual Communication
Please Note:
The Rundgang 2024 design was created by the two winners of the Rundgang design competition, Momo Anders and Leon Hochhäuser. As an extension of their design concept, which includes posters, flyers, the program booklet and banners, the two students took the initiative to ask fellow students to adopt the motif and use it to publish reports of their experiences with discrimination at our university. The content depicted therein is not part of the official tour communication. The UdK Berlin supports this critical discussion as long as it takes into account the university's Code of Conduct in form and content and is not criminally relevant.
The Jury
The Jury of the Rundgang Design Competition 2024
Prof. Dr. Norbert Palz, President of the UdK Berlin
Prof. Barbara Kotte, Professor for Campaigns (and Advertising) at the Institute for transmedia Design at the UdK Berlin
Anja Steinig, Artistic Assistant for Campaigns (and Advertising) at the Institute for transmedia Design at the UdK Berlin
Prof. Henning Wagenbreth, Professor for Illustration and Executive Director at the Institute of Transmedia Design at the UdK Berlin
Anne-Marie Franz, Head of Interfaculty Events at the UdK Berlin
Claudia Assmann, Head of Press and Communication at the UdK Berlin
Dr. Michaela Conen, Head of Strategic Marketing and Insa Ruckdeschel, Marketing Manager at the UdK Berlin
Antonia Terhedebrügge, Co-Founder of the Creative Studio for Industrial Design + Visual Communication 'Terhedebrügge'
Ernst Gräfe, Student body and Student representatives Medienhaus
We would like to thank all jury members for contributing their professional expertise to the evaluation and for their always conscientious and unpaid assessment of all applications.