New Campaign for Recruiting Teacher Education Students

The Strategic Marketing Unit at UdK Berlin has developed a new teaching degree campaign, highlighting the uniqueness of the university’s artistic-pedagogical teaching programs. The campaign aims to emphasize the connection between art, music, and performing arts with innovative education while inspiring new students to pursue a teaching degree at UdK Berlin.

Creative Concept & Implementation

The campaign utilizes a modern visual language and offers authentic insights into student life. Through engaging campaign videos, social media content, and targeted communication efforts, it vividly showcases the distinctive aspects of the teaching programs at UdK Berlin.

Why study teaching at UdK Berlin?

• A unique combination of art and pedagogy
• Hands-on training with experienced educators
• Diverse artistic and didactic development opportunities
• An inspiring environment in one of Europe’s most exciting cultural capitals

With this campaign, UdK Berlin demonstrates that teaching is more than just knowledge transfer – it is a creative, forward-thinking, and socially relevant vocation.

Teaching Degree Programs at UdK Berlin

Fine Arts Teaching Programme
Music Teaching Programme
Theatre/Performing Arts Teaching Programme
Fine Arts or Music Q-Master Teaching Programme