In collaboration with the Strategy Marketing Unit, the visual identity for KUNST RAUM STADT was developed. It is based on a generative particle system, where the particles themselves represent the movement of people—both through and around the demonstration.

Fluidity symbolizes rethinking and adaptation, which are of great importance in this time.

The system in which the particles move is based on a network of points of attraction generated from a circular shape. These act globally on the particles, which attach themselves to it and form abstract variants of the shape.
Defined forces of impact and repulsion between the individual particles create a natural-looking movement. Noisy shading also dynamically controls the polychrome coloration of the particles.

More about the designers: Niklas Thran und Robin Wörn