With the support of the Strategic Marketing Unit, materials were developed for the demonstration planned by ver.di on February 22, 2025, against the Berlin Senate’s austerity policies, as well as for other protest actions. This included signs and banners with impactful slogans, for which we actively invited UdK members to contribute ideas. The design and implementation were carried out by master's student Peter Wendebourg from Prof. Barbara Kotte’s Campaigns class.

With the slogan "Without us, art dies" and many others, social media was used to mobilize support for the demonstration, sending a powerful message in defense of the arts and cultural landscape.