The UdK:shop of the the Strategic Marketing Unit represents creative diversity and innovative designs from UdK Berlin. Through exciting collaborations with students, alumni, and external partners, unique products are created that combine art, design, and craftsmanship. Each collaboration brings new impulses and fresh perspectives to the collection, making the UdK:shop a vibrant hub for creative exchange – both within the university and for the public.

Whether limited editions, interdisciplinary projects, or sustainable design objects – the collaborations of the UdK:shop reflect the artistic excellence and experimental spirit of UdK Berlin.

The dedication, creativity, and teamwork of those involved were crucial to the development of the UdK:shop and have significantly contributed to making it what it is today. Our special thanks go to Prof. Uwe Vock and Gosia Warrink, as well as the lecturers Sonja Knecht (text), Attila Hartwig (photography), and Claudia Malecka (tutor) for their invaluable support.

A heartfelt thank you also goes to all the students whose commitment and innovative ideas played a key role in the creation of the UdK:shop:

From the Design for Business and Advertising class of the Visual Communication program (now the Campaign class):

Adel Alameddine, Anna Beilmann, Jasmin Bina Khahi, Nil Cakmak, Jonas Gerber, Dominic Gollanek, Rachel Haase, Ferdinand Kirsch, Thomas Kuhn, Ha My Le Thi, Guy Levi, Niclas Moos, Josefine Nitzsche, Katica Pejic, Martha Plättner, Eymen Sahin, Manou Schatton, Robyn Steffen, Maija Suipe, Nora Veismann, Isa Zappe

From the Product Design program:

Neïl Benhidjeb, Theresa Schwaiger

From the Society and Business Communication program:

Charlene Kilthau, Nadine Mourad, Alex Röschel, Lina Sastimdur, Svea Theiler

Their dedicated work and creative vision have made the UdK:shop a successful project and are a valuable contribution to the further development of the university.

The collaboration between the UdK:shop and the Product Design program at UdK Berlin represents the fusion of creativity, functionality, innovation, and sustainability. Students from the Product Design program contribute their expertise to create functional, aesthetically pleasing, and sustainable products that reflect the core values of the university. Through the partnership with the UdK:shop, they have the opportunity to bring their designs to life and present unique products that are not only artistic but also practical. This collaboration highlights the talent and versatility of the students and promotes the intersection of design and art.

The collaboration between the UdK:shop and the Fashion Design program at UdK Berlin is a dynamic fusion of innovative creativity and sustainability. Fashion design students bring their unique visions and innovative approaches to life by creating fashion items that combine artistic expression with sustainability.

Through this partnership, the students have the opportunity to showcase their designs in a real-world environment, allowing them to experiment with new materials, techniques, and concepts. These collaborations reflect UdK Berlin’s commitment to artistic excellence and sustainability in fashion, offering the public access to unique, high-quality creations.