Marketing consulting
You are a university member and need advice on marketing?
The Strategic Marketing Unit supports faculties and departments in developing effective marketing and communication strategies. This includes planning cross-media campaigns, creating targeted communication concepts, and developing innovative formats to reach specific audiences.
We also offer creative workshops to explore key aspects such as:
- Defining the target audience
- Analyzing the competitive landscape
- Selecting appropriate communication channels
- Crafting precise and impactful messaging
- Monitoring and evaluating campaign effectiveness
Our goal is to develop tailored solutions that sustainably enhance the visibility and impact of UdK Berlin.
The UdK Berlin Mediahub: The central hub for visual resources and work aids for university members
In the UdK Berlin Mediahub, you will find an extensive collection of photos and visual materials with specific visual language that you can use for your communication and marketing activities. Additionally, we offer valuable work aids to assist you in creating presentations, documents, and other communication materials. The Mediahub is not only a central resource for visual assets but also provides guidelines and templates that can be used for both internal and external marketing.
Contact
Dr. Michaela Conen, Head of Strategic Marketing at the UdK Berlin
Phone: (030) 3185-2804
E-Mail: michaela.conen@intra.udk-berlin.de
Insa Ruckdeschel, Marketing Manager
Phone: (030) 3185-1459